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Consumer Alert

Look out for so-called "generic alternatives."

During the past few months, health insurance plans have been sending letters to their members urging them to switch from brand name medications to so-called "generic alternatives."


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Key Terms:

Brand Name Drugs - Drugs that are researched, invented, developed, patented, manufactured and distributed by a pharmaceutical drug manufacturer.


Generic Drugs - Drugs labeled by their official (chemical) name and manufactured by a drug firm after the original patent expires.


Drug Switching - The practice of switching from a brand name drug to a generic alternative.


Generic Alternative - A generic alternative works like a brand name drug and is often used to treat the same conditions. But, the chemical make-up of the generic drug often differs from the brand name drug. Over all results are often different.


Generic Equivalent - A generic equivalent uses the same active ingredient and dosage as the brand name drug. Generally, the same results can be expected.


Therapeutic Substitution - Interchange of one pharmaceutical product with another that differs in composition, but is considered to have similar results.


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