Look out for so-called "generic alternatives."
During the past few months, health insurance plans have been sending letters to their members urging them to switch from brand name medications to so-called "generic alternatives."
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http://www.nclnet.org/health/therapeutic_substitution.pdf
http://www.nclnet.org/health/switching/why_switch.htm
http://www.floridapirg.org/newsroom/health-care/health-care-news/consumer-groups-warn-against-misleading-prescription-drug-switching-practice